OVERVIEW
A proposal for a Ice Spice + McCormick brand partnership to promote a new line of seasonsings inspired by the singer's background and love for spicy foods. *Ice Spice's headshots are FPO to give a preview of how she would be styled for the product labels and branded promos.*
CLIENT
Ice Spice + McCormick
INDUSTRY
Food & Beverage
ROLES Tamara Boggis (CD - Art), Dina Sami (CD - Art), Racquel Lee (ACD - Writer), Partnership Idea: Joe Anthony
AGENCY
Hero Collective - 2024
SPICE IT UP
A curated collection of Ice Spice branded McCormick spices, called Ice Spices. Each flavorful pack contains 3 spices nodding to her West African, American, and Dominican Republic roots.
A curated collection of Ice Spice branded McCormick spices, called Ice Spices. Each flavorful pack contains 3 spices nodding to her West African, American, and Dominican Republic roots.
Spicy Princess
Baddie Blend
Cayenne Cutie
