OVERVIEW

We partnered with McDonald's and Coca Cola have to bring their Frozen drinks to life. Custom branded characters representing each of these flavors were introduced to put the power in the consumer's hands and tastebuds to decide which is the superior frozen flavor.
The campaign launched in the summer of 2022, successfully promoting app downloads and more-than-doubling offer redemptions.

CLIENT McDonald’s + Coca Cola
INDUSTRY Food & Beverage
ROLE Tamara B (ACD), Zack Roberts (Sr. Copywriter), Jorge Bennits  (Sr. Art Director), zStudios 
AGENCY Zimmerman Advertising - 2021
WILD CHERRY

Wild Cherry is a true wildcard. He’s a sarcastic, smack-talker that can’t help but cause chaos. He shoots exploding frozen cherry bombs out of a giant straw cannon that hits opponents right in the sweet spot.

RASL DAZL

RASL DAZL is a powerful ice queen with no chill.
With ice in her veins and power that's out-of-this-world, RASL DAZL conjures blasts of frozen crystals that'll knock you out cold

LYMON

LYMONSTER is a science experiment gone deliciously right. This shape-shifting creature has a completely refreshed molecular composition with an icy consistency. It also has split sweet/sour personalities thanks to its lemon/lime flavors.


14,000,000
IMPRESSIONS
(*BOA Market Only)

23,000
SNAPCHAT SWIPE UPS
(*BOA Market Only)

195%
TIKTOK BUY PERFORMANCE
(*BOA Market Only)

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