Gen Z thrives on creating and sharing memorable moments, and McDonald’s is committed to crafting these unforgettable experiences. The approach centered on introducing Frozen Carbonated Beverages (FCB) to Idaho, offering Gen Z a new way to not only enjoy but "freeze" these experiences. “Freeze the Moment” campaign invited young consumers to capture and cherish these sparkling new memories, one frozen drink at a time.
A 10-foot-tall block of ice appears overnight at a college campus that features no branding or signage whatsoever… just a simple QR code, frozen in the middle of a humungous ice cube. Once the ice melted enough to scan the QR code, a WebAR page animates to a screen with ice then transitions to reveal the FREE FCB McDonal's combo offer.
FEATURED PROJECTS
The creative approach is anything but ordinary. It brings fresh, exciting perspectives that elevate every project.
